About Us

At Luma, we believe clarity is power.

We coach high-performing individuals and organizations to unlock transformative clarity, build disciplined systems, and lead with purpose. Our work is rooted in truth, built on experience, and driven by a single goal: helping people become who they were created to be, at work, at home, and within.

Through our proprietary Success Blueprint, one-on-one coaching, and powerful leadership development tools, we help clients cut through confusion, align their lives with conviction, and execute with excellence.

Luma is not for the passive or the comfortable. It is for those ready to grow, to lead, and to live with intention.

About Brendan

Brendan Winans is the founder of Luma Coach and a certified leadership coach with almost two decades of experience as an entrepreneur, real estate broker, and business operator. He built and led multiple high performing teams, managed multimillion dollar sales operations, and developed a reputation for clarity driven leadership rooted in discipline, systems, and truth. Brendan’s approach blends practical business acumen with deep personal insight, helping clients become the leaders, husbands, fathers, and individuals they were designed to be.